Spotify Unveils New Logo, Partners with FC Barcelona to Revolutionize Music and Football

In a groundbreaking move, Spotify has announced its partnership with FC Barcelona, bringing together two of the world's most iconic brands in music and football. This unprecedented collaboration will see the worlds of music and football unite, providing a global platform for artists and fans alike.

The partnership is rooted in Spotify's commitment to using its marketing as a platform for artists, allowing them to connect with fans worldwide. With this new stadium-sized stage, Spotify aims to bridge the gap between music and football, creating a unique experience that will resonate with fans globally.

'We've always believed that our marketing should be a platform for artists,' said Alex Norström, Chief Freemium Business Officer at Spotify. 'By partnering with FC Barcelona, we're adding another huge stage, literally a stadium, to help artists interact with fans around the world.'

The partnership plans are subject to ratification by the Barcelona Members Assembly in early April, but the implications are clear: Spotify and FC Barcelona will work together to create new opportunities for artists to shine. The iconic shirt of the club will be rebranded, featuring Spotify's brand on both men's and women's team shirts and training shirts from the 2022-2023 season.

Moreover, Spotify will use this partnership to put the spotlight on artists from around the world. The company will work with FC Barcelona to create opportunities for artists to showcase their talents, celebrating their music and artistry.

This long-term partnership marks a significant milestone in the history of both brands. Officially kicking off in July 2022, Spotify will become the Main Partner of FC Barcelona and the Official Audio Streaming Partner. The collaboration will bring together millions of fans worldwide, creating a massive, globally connected community that bridges the worlds of music and football.

As Alex Norström notes, 'For Spotify, the answer is simple: it's about connecting fans with artists of every kind – players and artists, music and sports.' With this partnership, Spotify and FC Barcelona are poised to revolutionize the way we experience music and football, creating a new platform that will inspire and entertain audiences for years to come.

Spotify new logo